Watch the interview: In a current episode of the "Interesting B2B Online marketers" podcast, host Steve Goldhaber sat down with the diverse Mark Donnigan, whose competence extends throughout computer science, songs, and earnings technique. Donnigan's varied specialist background provides audiences a nuanced perspective on the B2B advertising surfac

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

Mark Donnigan constructs disruptive innovative start-ups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive real service outcomes for technical and product-centric founders. Mark's growth and market development experience covers 20 years as a transformative B2B marketing and magnate, driving need, brand deve